Thursday:
Paid Social Ads
Creative Strategy, Design & Artwork
Paid Social Ads
Creative Strategy, Design & Artwork
Objective
Designed paid social ads for Thursday - the IRL dating app - focused on acquisition, retention and re-engagement campaigns.
Designed paid social ads for Thursday - the IRL dating app - focused on acquisition, retention and re-engagement campaigns.
Creative Strategy
Created bold, conversion-led creative targeted at 25-35 year olds, working across global city launches, themed events and rapid-turnaround campaign requests.
Created bold, conversion-led creative targeted at 25-35 year olds, working across global city launches, themed events and rapid-turnaround campaign requests.
Deliverables
Produced static and motion assets for Meta placements including Instagram Feed, Stories and Facebook ads, with creative tailored to different audiences, cities and event formats.
Perfomance Focus
- Acquisition and re-engagement campaigns
- Localised event creative across global cities
- Static + motion ads optimised for paid social
- High-volume creative testing and rapid iteration
Produced static and motion assets for Meta placements including Instagram Feed, Stories and Facebook ads, with creative tailored to different audiences, cities and event formats.
Perfomance Focus
- Acquisition and re-engagement campaigns
- Localised event creative across global cities
- Static + motion ads optimised for paid social
- High-volume creative testing and rapid iteration
