Moneyfarm
Concept, Art Direction, Project Lead
Concept, Art Direction, Project Lead
As a Visual Designer at Moneyfarm, I led a project to create a new promotional product to replace the 'Piggybank Stress Ball' freebie that Moneyfarm gave to customers. I decided to think of an innovative and creative freebie that would stand out against the predictable choices from other banks.
My presentation, which detailed the concept and execution of a 365-day calendar, made a significant impression, and my idea was successfully put into production. Here are the mock-ups produced during the process.
