MOO Brand Refresh
In 2024, MOO embarked on a journey to refresh its brand identity to better resonate with its evolving audience and reflect its commitment to innovation and creativity.
As part of this rebrand, our team collaborated closely with the design agency Anagram to execute the main bulk of the rebrand, while also diving deeper to refine and expand upon the brand assets internally.
Throughout this process, I took ownership of several critical aspects, including the creation of illustrations/icons and the refresh of the company blog, 'The Drop'.
As part of this rebrand, our team collaborated closely with the design agency Anagram to execute the main bulk of the rebrand, while also diving deeper to refine and expand upon the brand assets internally.
Throughout this process, I took ownership of several critical aspects, including the creation of illustrations/icons and the refresh of the company blog, 'The Drop'.
Blog Icons - Site menu bar
Product USP icons for Site (Product Options Page)
Below: More specific ad-hoc icons I created for social, blogs or internal projects
Internal Icons
External Icons
New Product roundels
Sale roundels
Main blog landing page refresh
Article page refresh
Main blog landing page refresh
Main blog landing page refresh
Main blog landing page refresh
