MOO : July / August Campaign 2022
Brief : With events coming back and companies looking to plan out promotion strategies
Brief : With events coming back and companies looking to plan out promotion strategies
for the back half of the year, we want to inspire our customers with different ways
MOO’s promotional and marketing materials can make an impression.
MOO’s promotional and marketing materials can make an impression.
Working alongside Sarah Roker (copyrighter), we designed this campaign to focus on how customers
can stand out from the crowd at events. We used a series of blurry busy crowded backdrops to represent
the noise, competition and other companies that blur into one. We then showcased shots of inspiring
booths and useful marketing materials to demonstrate brands making a bigger and better impact.
can stand out from the crowd at events. We used a series of blurry busy crowded backdrops to represent
the noise, competition and other companies that blur into one. We then showcased shots of inspiring
booths and useful marketing materials to demonstrate brands making a bigger and better impact.
We showed a variety of business types - big / corporate business, medium start-ups, and small / craft
business so that the campaign resonated with and inspired as many of our business customers as
possible. We conveyed the message that MOO is a one-stop shop for affordable products that
can help attract attention for your brand.
business so that the campaign resonated with and inspired as many of our business customers as
possible. We conveyed the message that MOO is a one-stop shop for affordable products that
can help attract attention for your brand.
I led this project, seeing it through from concepting, scamping, presenting and art directing the final
shoot. I also built different sets along with the photographer to represent each business type.
shoot. I also built different sets along with the photographer to represent each business type.
