MOO Spring Sale
Concept, Art Direction, Project Lead
Concept, Art Direction, Project Lead
Objective: Generate anticipation and excitement for our upcoming event by promoting a 20% discount across our entire product range. We aim to infuse this sale with the vibrant essence of spring.
I led this project, overseeing every stage from concept sketches to presentation and art direction. For this project, I was asked to reuse existing imagery from the MOO image bank as the stakeholder deadline was too tight for a new shoot.
Photography: Rob Wilson
Artworker: Ben Rosser
Artworker: Ben Rosser
Site Asset (homepage hero) and Direct Mail
Homepage Hero, Skinny Banner + Navigation Module
Display Assets for Youtube
Paid Social Assets
Above: Scamp to Final Visual comparison on assets for Self Serve Email customers.
: Email imagery differs in the campaign depending on the product range available to the recipient.
: Email imagery differs in the campaign depending on the product range available to the recipient.
Organic Social Assets (Instagram Stories)
Paid Social Assets
