MOO Spring Sale
Concept, Art Direction, Project Lead
Concept, Art Direction, Project Lead
Objective: Generate anticipation and excitement for our upcoming event by promoting a 20% discount across our entire product range. We aim to infuse this sale with the vibrant essence of spring.
I led this project, overseeing every stage from concept sketches to presentation and art direction. For this project, I was asked to reuse existing imagery from the MOO image bank as the stakeholder deadline was too tight for a new shoot.
Photography: Rob Wilson
Artworker: Ben Rosser
Artworker: Ben Rosser
Site Asset (homepage hero) and Direct Mail
Homepage Hero, Skinny Banner + Navigation Module
Display Assets for Youtube
Paid Social Assets
Self Serve Email Assets for Business customers and Self Serve customers.
Email imagery differs in the campaign depending on the product range available to the recipient.
Email imagery differs in the campaign depending on the product range available to the recipient.
Organic Social Assets (Instagram Stories)
Paid Social Assets
