MOO March Campaign
Concept, Art Direction, Project Lead
Concept, Art Direction, Project Lead
In collaboration with Sarah Roker, MOO copywriter, we created a campaign emphasising the art of standing out amidst event hustle. We used dynamic, bustling backdrops to symbolise the crowd, competition, and similar companies. Then, we featured captivating booths and effective marketing materials to highlight MOO customer brands making a lasting impact.
Our campaign covered a spectrum of business types, so that we could spark inspiration for product usage with big corporations, medium-sized startups, and small craft businesses. Our message is clear: MOO is your one-stop destination for affordable products that draw attention to your brand.
I led this project from concept to presentation, creating assets and working closely with the photographer to create distinct visual settings for each business type.
Photographer: Rob Wilson
Artworkers: Ben Rosser & Emily Wheeler
Artworkers: Ben Rosser & Emily Wheeler
Site Asset (Homepage Module)
Site Asset (Homepage Module)
Blog imagery for a blog focused on the "Big Business" persona
Frames for Social asset animation, a gift guide for each business type
Asset used for both social and self-serve email, comparing my original scamp to the final shot
Set building
