MOO November Campaign
Concept, Art Direction, Project Lead
Concept, Art Direction, Project Lead
This project showcases my work as a campaign designer and art director, leading my three-month campaign concept building up to the holiday season with the "It’s Time For..." campaign series, which captures the changes in the MOO customer print order themes of anticipation, celebration, and then reflection - across October, November and December. Each monthly concept in this series is crafted to deepen emotional engagement with MOO, positioning the brand as the leading partner for high-quality, personalsed holiday print solutions
In October, we kicked off with "It’s Time For... Anticipation," creating excitement around the upcoming festive season and inspiring brands to begin their holiday planning with MOO’s premium print products.
Now, for November the campaign is "It’s Time For... Celebration" focused on embracing the joy of the season, highlighting custom products like bespoke flyers, stickers, and holiday cards to help brands celebrate in a memorable, personalised way
Photographers: Rob Wilson
Artworker: Ben Rosser
Artworker: Ben Rosser
Above: Site Homepage Hero (Part of carousel) to promote Foil as a Special Finishes. Main campaign headline goes on the left.
Above: Site Homepage Hero (Part of carousel) to promote Flyers. Main campaign headline goes on the left.
Above: Email hero (GIF) to promote Greetings Cards, Stickers and Postcards during the holiday season.
Above: Email hero to promote Greetings Cards during the holiday season.
Above: Reformatted from the Site heros, these shots were also used for email heros to promote Special Finishes and Flyers to keep
the customer journey consistent when clicking through to site.
the customer journey consistent when clicking through to site.
Above - Email Hero to promote our great Customer Service during the holidays, the headline copy being "Just pick up the phone".
While the shot for November’s campaign closely resembles October’s, subtle updates were made for visual consistency across the evolving themes. I refined the background and adjusted the lighting to bring in a warmer, more festive feel for November. These changes ensured that each month’s visual was distinct yet cohesive within the overarching campaign.
While the shot for November’s campaign closely resembles October’s, subtle updates were made for visual consistency across the evolving themes. I refined the background and adjusted the lighting to bring in a warmer, more festive feel for November. These changes ensured that each month’s visual was distinct yet cohesive within the overarching campaign.
Above: A campaign blog for 'How to wrap gift certificates' in which products were promoted as company
gifting suggestions for the holidays.
gifting suggestions for the holidays.
