MOO October Campaign
Concept, Art Direction, Project Lead
Concept, Art Direction, Project Lead
This project highlights my role as a campaign designer and art director, focusing on the anticipation of October as the festive season approaches.
The "It’s time for... anticipation" campaign utilises MOO’s premium print and custom products to create excitement and inspire holiday planning. Through bespoke flyers, stickers, and holiday cards, I’ve developed a concept that encourages brands to embrace the holiday spirit, with print.
Each design enhances emotional engagement while positioning MOO as the go-to partner for personalised, high-quality holiday print solutions. This project demonstrates my ability to blend business insights with creative execution for maximum impact.
Photographers: Rob Wilson & Chynna Guyat
Artworker: Abi Harrison
Artworker: Abi Harrison
Below: Blog imagery for "Holiday Card Trends We Love"
Below: Blog imagery for "How to Elevate Your Holiday Packaging'
Below: Email Hero GIFS
Below: Blog imagery for "The Zero Stress Approach to Holiday Marketing'
Below: Still Email Heros
Blow:: Site Assets (Category Hero for 'Accessories as Gifting' Page / Homepage Hero / Homepage Secondary Module)
