MOO's News
This was an internal request from the marketing department at MOO. Myself and a colleague were asked to create a 'brand refresh' for the monthly MOO employee newsletter, called 'In the Moos'. The old newsletter was usually just sent out via email, but they wanted to expand its reach and engagement by permanently displaying it on the office screens as a slideshow also. We decided to change the name to 'MOO's News' to give it a fresh look, and thought it would be interesting and eye-catching to create gifs for the new email header, instead of its original static look.
Our original concept that was pitched before the name change. This was to be the main logo, with different versions created for each month of the year.
After settling on the name change and the new base logo format, we created the following header gifs in bulk for the upcoming year:
Newsletter - Banner GIF - Movember 2019
Newsletter - Banner GIF - New Years 2020
Newsletter - Banner GIF - Valentine's Day 2020
Newsletter - Banner GIF - International Women's Day 2020
Newsletter - Banner GIF - Easter 2020
Newsletter - Banner GIF - Easter 2020 (Easter Alternative)
Newsletter - Banner GIF - Mental Health Awareness Month 2020
Newsletter - Banner GIF - Pride 2020
Newsletter - Banner GIF - Plastic Free Month 2020
Newsletter - Banner GIF - Halloween 2020
We also needed to create a main logo for screen use, for the slideshow format of the MOO newsletter.
The newsletter was displayed on the MOO Office screens at all times.
The newsletter was displayed on the MOO Office screens at all times.
Logo - Slides Version (Cover)
In situ - on the office screens (Slides version)
In situ - on the office screens (Slides version)