Go Puff
Campaign Concept
Campaign concept & Scamps
Campaign Concept
Campaign concept & Scamps
I was asked to develop a creative campaign concept that would raise awareness of GoPuff's new 24hr delivery service finally coming to London, across socials and on OOH billboards such as TFL bus supersides.
The audience: Young professionals, Students, Busy families - All in fast-paced London, all craving speed, convenience, and essentials at any hour.
I developed two routes, and also included an appendix of other ideas. My two routes focused on:
1. A branded, on-guidelines approach
2. A creative, boundary-pushing concept
Deliverables:
- Scamps of Instagram paid media assets - 9:16 full portrait static image (2-3 concepts)
- Scamps of OOH assets: TFL bus supersides (paper) (2-3 concepts)
2. A creative, boundary-pushing concept
Deliverables:
- Scamps of Instagram paid media assets - 9:16 full portrait static image (2-3 concepts)
- Scamps of OOH assets: TFL bus supersides (paper) (2-3 concepts)
Above: Concept Deck created in Google Slides format
