MOO Greeting Cards
Concept, Design. Illustration
Concept, Design. Illustration
Objective: Annual projects to create bespoke holiday and occasion cards that serve as inspiration for our MOO business customers. Designs are creating with templating in mind - ensuring customers can customise elements of the designs on their portal - enabling them to incorporate their unique branding elements such as colours, text, and logos.
Christmas Cards - December 2020
This year’s brief called for a lighter touch on festivity, placing greater emphasis on thoughtful messaging during the pandemic. For my first design, I illustrated an ornate winter pattern to accompany the message “We are always together, even when we are apart,” capturing a sense of connection at Christmas despite physical distance.
I chose a variation of colourways, and suggested a raised spot gloss finish for the final cards to give a tactile interest.
This year’s brief called for a lighter touch on festivity, placing greater emphasis on thoughtful messaging during the pandemic. For my first design, I illustrated an ornate winter pattern to accompany the message “We are always together, even when we are apart,” capturing a sense of connection at Christmas despite physical distance.
I chose a variation of colourways, and suggested a raised spot gloss finish for the final cards to give a tactile interest.
Christmas Cards - December 2020
Created in response to the pandemic, my second design for the 2020 holiday period focused on subtle festive cues and meaningful messaging. My illustration shows a block of flats with different people visible through their windows, forming a single, unified scene.
I added copy: “We are always together, even when we are apart” which reflects connection and solidarity during a period of isolation.
Created in response to the pandemic, my second design for the 2020 holiday period focused on subtle festive cues and meaningful messaging. My illustration shows a block of flats with different people visible through their windows, forming a single, unified scene.
I added copy: “We are always together, even when we are apart” which reflects connection and solidarity during a period of isolation.
Below: December 2019 - My designs for minimal Christmas Cards targeting tech companies, with silver foil
