Lyst Paid Social
Creative Strategy & Delivery
Creative Strategy & Delivery
Objective
Conceptualised and designed high-converting visual assets for Lyst's Performance Marketing campaigns, focusing on customer acquisition during key seasonal periods (Black Friday, Holiday).
Conceptualised and designed high-converting visual assets for Lyst's Performance Marketing campaigns, focusing on customer acquisition during key seasonal periods (Black Friday, Holiday).
Creative Strategy
Managed the full asset lifecycle, generating ideas, optimising designs for conversion and A/B testing, and integrating data-backed feedback with Marketing and Copy teams.
Managed the full asset lifecycle, generating ideas, optimising designs for conversion and A/B testing, and integrating data-backed feedback with Marketing and Copy teams.
Deliverables
Produced static and video assets for paid media (Facebook, Instagram, Google Ads, TikTok), ensuring brand consistency and high performance across sales campaigns and promotions. Also helped with site responsibilities such as building responsive landing pages, and creating brand partnership banners.
Produced static and video assets for paid media (Facebook, Instagram, Google Ads, TikTok), ensuring brand consistency and high performance across sales campaigns and promotions. Also helped with site responsibilities such as building responsive landing pages, and creating brand partnership banners.
Sign up carousel promoting Loafers. My concept was to focus in on the premium textures to encourage engagement.
Above: Sign up carousel promoting Knitwear. The concept from Loafers performed so well that we wanted to create more version using different product sets. Below: Sign up carousel promoting Coats. & Jackets
Menswear / Womenswear Black Friday push (1 week prior)
Above: A selection of my Holiday graphical treatment explorations, incorporating a holiday feel that stayed true to the Lyst brand.
Below: Final treatment on Menswear / Womenswear Holiday Assets
The 'Data Drop' social media carousel was a recurring monthly feature which focused on translating MoM analytics into visually engaging roundups of trending products.
Below: "Product Anatomy' Carousel - a monthly Lyst Instgram educational post focusing on staple pieces in fashion throughout history, to drive engagement
