Lyst Editorial
Creative Strategy & Delivery
Creative Strategy & Delivery
Objective
Conceptualised and designed high-converting visual assets for Lyst's Performance Marketing campaigns, focusing on customer acquisition during key seasonal periods (Black Friday, Holiday).
Conceptualised and designed high-converting visual assets for Lyst's Performance Marketing campaigns, focusing on customer acquisition during key seasonal periods (Black Friday, Holiday).
Creative Strategy
Managed the full asset lifecycle, generating ideas, optimising designs for conversion and A/B testing, and integrating data-backed feedback with Marketing and Copy teams.
Managed the full asset lifecycle, generating ideas, optimising designs for conversion and A/B testing, and integrating data-backed feedback with Marketing and Copy teams.
Deliverables: Designed high-impact static and video assets for paid media (Facebook, Instagram, Google Ads, TikTok), maintaining brand consistency and high performance across sales campaigns and promotions. Managed site responsibilities, including building responsive landing pages and creating partnership banners for top designer brands and editorial ad hoc content for site articles, often briefed by Lyst Stylists.
Above: Cover and Hero image for 'How to Style Uggs in 2025' by womenswear stylist Barbara Janeczek
Above: In-copy images for 'How to Style Uggs in 2025' by womenswear stylist Barbara Janeczek
Above: In-copy images for article by menswear stylist Toby Standing
Above: Site tiles per region for Lyst 2025 Fashion Week articles
Above: In-copy images for Fashion Week Trends article by senior editor Morgane Speed
Above: In-copy images for Street Style Roundup by menswear stylist Toby Standing
Below: Partnership banners for the Lyst Intelligent Gift Guide
