Chelsea Smith - Graphic Designer

Lyst Index
Creative Delivery

Objective
conceptualising and designing the wide-reach visual assets for the Q3 Lyst Index release, ensuring maximum reach and engagement across key marketing channels.

Creative Strategy
Collaborated with another designer to create the full asset production lifecycle, from initial idea generation and creative execution to optimising designs for various platforms. Collaborated closely with the Marketing and Copy teams to integrate data-backed feedback and ensure consistent, high-quality delivery.

Deliverables
Designed and produced the final suite of static and video assets for paid media (Facebook, Instagram, Google Ads, TikTok), maintaining Lyst's brand consistency for the Index launch. This included key elements for promotion across social platforms and, where applicable, assisting with related site content and responsive promotional modules.